Industry Expertise

Gerry Henley, CFE, has more than 30 years’ experience as a strategic, results-driven business development executive with a unique understanding of franchise systems.


Common Franchise Struggles

Is your franchise system experiencing any of these common struggles associated with growth?


How We Can Help

We will identify the root causes of your challenges and obstacles and ensure your leadership team is on the same page as we work together to tackle issues associated with your franchise system growth. We always meet you where you are.

Use simple, practical, proven tools to get you where you want to be 

Clearly define roles to establish accountability

Help define operations, training and support systems 



We offer coaching and mentoring services to provide you with tools to realize your vision for your franchise system.

Our approach is different. Sometimes there are things you need to do first. We start by determining where your franchise system is, where you should be and where you want to go. We’ll conduct a comprehensive evaluation of your franchise, which includes everything from operations to HR to marketing and more. The assessment includes an interview and an on-site meeting with your key leaders. Once complete, you’ll receive a roadmap of what’s needed to help your franchise rise to the next level.



I have had the pleasure of working with Gerry since 2010, as a leader at two different franchise brands. Gerry has the ability to align the Operations and Development teams to focus on delivering the best experience for franchisees. He understands the importance of involving franchisee feedback in how you measure the success of the corporate team and the franchise offering. His commitment to the success of the franchisees, aligned with the success of the franchisor, is something all systems would benefit from."

Michelle Rowan
CFE President & COO
Franchise Business REVIEW

I know Gerry as a very capable executive, coach and leader. He knows how to get things done! Gerry is a hard worker, has high integrity and is very focused on helping others through his work as a coach and Fractional COO.”

John Francis
Next Level Franchise Inc.

Are you interested in learning more?

Please call, text or email me.